Language Scrapbook I

• Genre- This text is a persuasive, informative text, designed to make people think before they drink drive.
• Audience- This text is intended for people who often are known for drinking excessively, which is most commonly known to be teenagers and young adults. As it is talking about the dangers of rink driving, it is also mostly aimed at people who can drive so i think it is aimed for people between the ages of about 17-25
• Purpose- The purpose of this text is to get across to people what could happen if they are caught driving while under the influence of alcohol. It id designed to make them think about it, and prevent the readers from drink driving in the future.
• Context Of Production-  This was written by someone in the government campaign 'Think!' which is a road safety campaign. The writer would have probably been feeling quite annoyed, or angry, or even sympathetic while writing this, as they are writing it because there are many cases of drink driving, which they are trying to stop. The writer had access to a computer to create this text, so they have added images to make it more dramatic and memorable.  
• Context Of Reception- This text is likely to be received as a poster either in a leaflet about road safely, or a magazine or on the wall. As its mostly aimed at young adults, it would be in places that they would be, such as put up around schools, or social clubs, or in magazines that are popular with this age group.I think that the text would be something that the reader would just glance at, which is why its quite short and snappy, and has the images to go with it. this again goes with the audience as this age group is supposed to have a short attention span.